The Diplomat audience can be targeted through the various sectors of our website and blogs to maximise your campaign impact and effectiveness.

Readership

Total visits per month from January 2010 to February 2012.*

Site statistics : February 2012
Unique Browsers 440,990
Page Impressions 981,576
Average Session Duration 4:03
Monthly Browsers (Australian) 15,429
ABA Masthead Report
* Source: Audit Bureaux of Australia Masthead Report, February 2012
october 2011 - 348,223 unique visitors, July 2011 - 235,625 unique visitors, March 2011 - 158,813 unique visitors, December 2010 - 128,177 unique visitors, June 2010 - 61,176 unique visitors, January 2010 - 9,387 unique visitors

Location

United States 48%, Southeast Asia 9%, Continental Europe 8%, India 8%, Canada 6%, United Kingdom 5%, Australia 4%, China 4%, Japan 2%,

Age Groups

Under18 3%, 18-24 33%, 25-35 31%, 36-45 17%, 46-55 7%, 56 and over 9%

Working Sector

goverment13%, education9%, corporate20%, military3%, nonprofit7%, media9%, student27%, other13%

Education

high school 11%, diploma 9%, BA 41%, postgraduate 39%

Gender

male 82%, female 18%

Audience Spotlight *

Among our audience, 17% determines the future strategies of their organisation, while 47% influence and shape their organisation’s direction.
Our audience is affluent, with 26% earning more than $100,000 per annum.

Our audience travels:

  • 34% are frequent airline travellers flying 5 times or more in the past 12 months
  • 42% have flown at least 2-4 times.
  • 21% have flown at least once

* Source: The Diplomat Reader Survey

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